Welcome to Your SmoothJazz.com Global Multimedia Music Marketing!
You have taken the time and resources to invest in yourself and your music, the following are suggestions on how you can get the MOST return on investment (ROI) with your campaign.
You now have full access to SmoothJazz.com's innovative professional team of Marketing Strategists, Radio Programmers, Music Chart Veterans, Imaging/Branding Designers and Social Media Experts. Think of us as your personal marketing department, assigned to reaching the largest audience in Contemporary Jazz and Smooth Music around the world including the consumers, radio programmers, DJs, event promoters, talent buyers and other music industry pros!
Follow these effective Guidelines during your SmoothJazz.com Global Music Marketing campaign and reach your fullest potential!
Where To See and Hear Your GLOBAL MUSIC MARKETING Campaign :
CAMPAIGN RECAP : It is VERY important, when you receive the link to your personal marketing Campaign Recap, please be sure to BOOKMARK it for quick reference throughout your SmoothJazz.com marketing campaign.
Custom Artist BANNERS rotate equally throughout the SmoothJazz.com Platform. Surf around our Website, Media Players and Mobile App (Platinum Level) to see your banner. With multiple visitors on at a time, your banner and cover art will receive thousands of views per day. Since Banners are only one part of your multi-marketing Campaign, working in tandem with all of your assets, we encourage you to check your Google Analytics and Social Media Followers prior to and after your campaign to get an accurate idea of how your traffic and visibility increases during your SmoothJazz.com campaign.
RADIO COMMERCIALS are played in a balanced rotation according to the daily spins included in your Campaign Level. We cannot provide specific playtimes, but we recommend listening for at least 4 hours in order to hear your commercial or song in the mix. If you keep SmoothJazz.com Radio on while you work, exercise, drive, etc, you will start to hear your music and radio commercial on a regular, daily basis at varied times.
GREENSTREAM RADIO BLAST All Campaign Levels receive Digital Delivery to radio via our e-blasts featuring your Focus Track (latest single) sent as a high resolution 320k MP3 for programmers to sample and download. We quality control the metadata that we send to our 80+ Monitored Radio Station Panel with Going For Adds dates (GFAs) and email links back to you or your radio promoter/contact to enable communication between stations and artists.
DEDICATED ARTIST JAZZBLASTS (Platinum Level) will be sent directly to our list of VIP email subscribers near the start of your campaign or on or near your album/single release date. You will be sent a link for approval prior to our sending. You may use this link to promote your JazzBlast to your Subscribers, Social Media followers and Website visitors.
Q&A INTERVIEWS (Platinum Level) will appear in our ARTIST INTERVIEW section. We will also feature your questions and answers in social media regularly. If you have yet to send in your Platinum level interview, please access the online HERE.
CONTRIBUTE OFTEN by sending your SmoothJazz.com marketing team updates of newsy and noteworthy press info, gigs, awards and other personal victories so that we may continue building a buzz during your campaign!
Tracking your GLOBAL MUSIC MARKETING Campaign :
CAMPAIGN METRICS : Because SmoothJazz.com campaigns include bundled assets that are synchronized, we do not focus on banner click-through stats or email open rates as these are not the entire story of your overall campaign. We do however, direct you to your streaming, social media and website analytics to keep close track of geographic and demographic data during your SmoothJazz.com campaign. These platforms offer sophisticated analytics at your fingertips to keep track of your increased traffic.
GOOGLE ANALYTICS : Google provides a valuable free tool to monitor your metrics. This will allow you to keep tabs on your website traffic and how it is performing as a result of your SmoothJazz.com marketing efforts. Once you set up your Google Analytics account on your website, you can easily track referral traffic sent to you by SmoothJazz.com and other websites, as well as learn which pages your visitors prefer and how long they stay on each page. More Info
SOCIAL MEDIA : Prior to the start date of your SmoothJazz.com Global Music marketing campaign, please take note of the starting count of your Followers on FaceBook,Instagram, X, TikTok and YouTube. This way you can take an end count at the end of your campaign to calculate the new traffic generated during your marketing with SmoothJazz.com.
STREAMING : If you haven't already, be sure to set up your distribution dashboards prior to the start date of your SmoothJazz.com Global Music marketing campaign and take note of the starting count of your Monthly Listeners and Followers as well as the number of Listeners, Streams, Playlists and Saves on Spotify, YouTube Music, Amazon, Apple, etc. This way you can calculate the streams generated during your marketing with SmoothJazz.com. Please note that while not all streams will be generated directly by SmoothJazz.com, SmoothJazz.com appeals to and influences playlist curators and listeners to discover your music on Spotify and all streaming platforms during your campaign.
STREAMING PLAYLISTS : You will be added to our Smooth Jazz Global Playlists on Spotify, YouTube and YouTube Music during your SmoothJazz.com campaign.
AIRPLAY TRACKING : Weekly Airplay Tracking will be provided automatically via email each week, with radio station adds, drops and spin totals.
GLOBAL LISTENER RECOGNITION : It is very common to be contacted by new fans in far away lands as a direct result of your SmoothJazz.com Global music marketing campaign, we hope you will enjoy meeting new friends and finding new listeners.
CHARTING : You will immediately be included on SmoothJazz.com's Radar Chart and you can follow along every week to see how you're doing with Radio Airplay in addition to your spins on SmoothJazz.com Global Radio. If you would like support with Radio Promotion, please contact your SmoothJazz.com representative about our in-house, Radio Promotion Department.
BOOKINGS : You may start to see more interest from Talent Buyers and event producers during your campaign; increased bookings during your campaign is a direct result to your visibility on the SmoothJazz.com Global platform.
BRAND CONFIDENCE : Networking is a breeze during your SmoothJazz.com Global campaign as your visibility continues to rise on a Global level. Don't be afraid to test the waters by connecting with fellow artists, talent buyers, radio programmers and other music industry individuals as your campaign begins to saturate and further strengthen your brand.
Promote Your SmoothJazz.com Global Affiliation :
ARTIST AFFILIATION TO DO LIST
• Place SmoothJazz.com Artist Logo on your website as your Global Media Partner
• Add your custom-produced SmoothJazz.com Radio Commercial to your website and/or Social pages
• Add your custom-designed SmoothJazz.com Banner to your website and/or Social Timeline/Profile Cover
• Sign-up to our SmoothJazz.com VIP JazzBlast email
• Add your SmoothJazz.com Listening Loft Review or a quote from your Review to your Website/Social pages
You are now tapped into the largest gathered on-line community for Smooth Jazz in the world! SmoothJazz.com Global's 20+ million listeners and site visitors in over 200 countries utilize our entire media platform to discover new music, new artists and breaking news on format stars and music events around the world.
Fans access our platform in multiple ways... through our radio station streams, mobile app, weekly charts, social media outlets, email blasts, Spotify playlists, Soundcloud and YouTube channels and more!
Show your affiliation within our well-respected community by placing SmoothJazz.com Global brand identification on your website, social media, email blasts etc, with a link to SmoothJazz.com so that your followers can see and hear your music and marketing throughout your campaign on SmoothJazz.com Global.
CHOOSE A LOGO that best reflects your affiliation and sense of style from our MEDIA PAGE. Grab the custom link for your custom radio commercial on SmoothJazz.com's Soundcloud channel, as well as your custom banner graphic (designed to fit perfectly as your Timeline Cover on Facebook and Twitter).
How to Use Your Custom Designed Campaign Assets on social & Website :
SOCIAL MEDIA AFFILIATION TO DO LIST
• Follow Us on FaceBook, Twitter, and Instagram and we'll FOLLOW you.
• Subscribe to our YouTube Channel and we'll subscribe to yours
• Subscribe to our Soundcloud Channel
• Follow our Spotify Playlists
• Share the Social Media Posts and Tweets we craft for you throughout your campaign
• Upload your custom-designed Billboard Banner as your Timeline Cover on Facebook and Twitter
• Post your custom-produced radio commercial via Soundcloud link to FB, Twitter and Instagram
SOCIAL MEDIA is a powerful tool that allows you to interact with friends, followers, new fans, other artists and industry professionals. We have seen a much higher success rate for artists who use Social Media to reach out to new fans that we will be drive your way during your campaign.
Fill out your Bio on your profile on your Brand pages. Add contact information, and be sure to share the posts we create for you as well as answer fans and followers back when they reach out.
Post about your writing and recording process, share live performance dates and videos of live concerts or your Radio Airplay and Charting success. These are all excellent and cost free ways of keeping you and your music relevant and interesting to fans.
JazzBlast Support :
The Artist Tour Blast is embedded with one of your live performance videos and featuring your tour dates with ticket links, this e-Blast is sent to more than 50,000 consumers all over the world as well as posted on our social media to notify your fans of your upcoming shows. You may use the link to promote through your own email list and on your social pages.
Our Exclusive SmoothJazz.com Booking Blast is available for qualified artists to run in conjunction with their Global Music Marketing campaign. You'll be connected with over 400 Smooth Jazz talent buyers, promoters, festival producers and venues around the world. In addition to sending these professionals your beautifully designed Artist Dossier with your experience credentials and live performance video, we will provide you with the contact list for follow-up. Sample Follow-up Letter (copy & paste).
RADIO GREENSTREAM DIGITAL DELIVERY BLAST
Your SmoothJazz.com Global Music Marketing Campaign includes Digital Delivery of your current single to radio with our GreenStream Radio JazzBlast. It's a digital one-sheet to radio with professionally written music and bio detail and embedded audio file technology that provides our recipients (program directors, DJs, playlisters) clean files with professional metadata that includes artist name, title, cover image, etc sent at high resolution 320K (CD Quality). We include a current list of radio contacts for you to follow up with.
Preparing For Radio Airplay :
RADIO READY TO DO LIST
• Properly Metadata your MP3 files
• Get unique ISRCs
• We've got you covered for Audio Fingerprinting
• Create Radio Edit if song is longer than 5 minutes (Need help, let us know)
Your SmoothJazz.com Global Music Marketing Campaign includes Digital Delivery of your current single to radio with our GreenStream Radio JazzBlast. It's a digital one-sheet to radio with embedded audio file technology that provides our recipients (program directors, DJs, playlisters) clean files with professional metadata that includes artist name, title, cover image, etc sent at high resolution 320K (CD Quality).
Digital distribution platforms use ISRCs (International Standard Recording Codes) for Music Sales, and Music Charts use ISRCs to match your songs to a current music database. So if there is no ISRC spins cannot be detected.
You won't be a ghost, as SmoothJazz.com includes this service in your campaign! An Audio Fingerprint is a condensed digital summary of an audio signal, generated by extracting relevant acoustic characteristics of a piece of audio content. Along with matching algorithms, this digital signature permits us to identify different versions of a single recording with the same title.
Promote Your Music Directly to Radio :
RADIO STATION FOLLOW-UP RECOMMENDATIONS
• Your unique Radio Station Contact List link can be found on your Campaign Recap (available throughout campaign)
• Include your custom Digital Delivery Radio GreenStream JazzBlast link (Campaign Recap)
• Stay current on SmoothJazz.com Global's Radio Station Reporting Panel
• Be courteous and follow station Call Times and Programming preferences
• You may encounter some stations that prefer contact through online Submissions forms
• SmoothJazz.com Radio Program Director Sample Follow-up Letter (copy & paste)
REACH OUT TO RADIO like a pro by utilizing SmoothJazz.com Global's Radio Contact List of our reporting panel of radio station with email addresses, phone numbers and call times for our network of stations around the world! You will receive a private link to access our panel with your campaign.
If you'd like support with your Radio Promotion please contact your SmoothJazz.com representative to inquire about our in-house promotion
Artist Education :
• Smooth Jazz Industry Charts Guide
• Smooth Jazz Airplay Charts : How They Work?
• Album Chart Vs Singles Charts
• Charts, Countdowns & Playlists - What's The Dif, Why It Matters
• Monitoring Radio Station Playlists : Audio VS Metadata
• An Artist's Guide To Accuracy & Charting Success : Assure Your Spins Count!
• The New Smooth Jazz Radio Landscape
When To Contact Us About Your Radio Airplay :
• When you don't receive your weekly SmoothJazz.com Airplay Tracking via email
• When you have a question about approaching Radio Stations & Programmers
• When you would like to learn more about reading the Charts (Trends, Adds, etc)
• When you would like to strategize increasing your Radio Airplay and/or hiring a Radio Promoter
CONTACT : donna@smoothjazz.com or 831-649-1223